How Marketing Reviews Improve Your Online Presence
If you’re in the e-commerce business, chances are, you already know how important it is to receive customer feedback for the products and services you offer. Their feedback is indispensable in helping you determine where you should improve and what your unique selling proposition is.
Another advantage to having customer marketing reviews is boosting your brand’s online presence. Through the content created by your own consumers, you can cast a wider net by sharing their sincere feedback through various avenues.
- Your website. Keep your website looking fresh by updating it with customer feedback. Users will feel more at ease in making the decision to avail of what you offer if they can see that it has satisfied the consumer experience. They will also feel more inclined to trust a brand whose website is up-to-date not just with the latest offers, but also with genuine testimonials.
- Social Media. Undoubtedly, people make their social media timelines their first and last stop when surfing the internet, so utilise your platform by sharing content from your own customers. Make the reviews look presentable, whether you’re sharing them on Facebook, Instagram, or Twitter. An engaging story from your customer will add a human element, making your posts look less like direct advertising and more like personal engagement.
- Google Ads. By promoting feedback via Google, your brand will increase its visibility in search rankings, leading to a better CTR. Your customers’ feedback will also better inform Google on the type of service you offer, thus improving the algorithms. A digital agency like King Kong marketing reviews this data and can help your brand better hack your search engine presence.
Sharing your customer feedback through these methods will not only boost your credibility, but also increase your digital footprint, leading to even better sales numbers.