How Customer Reviews Help Your SEO And Marketing Strategy
Each time you receive a positive customer review, your credibility increases, and you’re encouraging new potential customers to avail your offers. However, customer reviews are only useful to users if they are visible. It’s a highly encouraging sign that, according to a 2020 Search Engine Journal survey, 91% of young customers go through reviews before making the decision to purchase a product. As much as possible, you would want these reviews to be accessible, and thus, directly increase your sales.
Review Platforms help feedback become more visible. Google, Facebook Reviews, and industry-specific review platforms have a wide reach that go beyond your primary network on social media and your websites. These reviews, along with your business information, can lead new customers to getting introduced to your business.
Unique keywords from reviews help your algorithms. Customer feedback is user-generated content that is unique to your target demographic, so they might have a better sense of how your products and services benefit them. They may use fresh keywords which you can utilise in your SEO strategies.
Customer content is free marketing. Advertising and promotions can bloat your budget, so making use of customer feedback as content for your promotions will help you cut costs while providing honest and credible endorsements about your business.
The more reviews, the better your ranking. As search engines get more intelligent, they recognise that businesses with more reviews and higher ratings should be more visible on their search results. This will improve your standing against your competitors.
By using the right tools and strategies from King Kong SEO reviews, you will not only gain a better reputation among your customers, you will also become more noticeable to future buyers.