Google Says That The Same Content In Different Formats Doesn’t Count As Duplication
During a Google Search Central Office Hours stream held late January 2021, Google Senior Webmaster Trends Analyst stated that identical content published in different forms, like a video and text, wasn’t considered as duplicated content.
The matter was brought up during the stream by a site owner who also ran a YouTube channel, who noted that blog articles repurposed into videos tend to not do well in Google rankings if it does get ranked.
Usually, Google would advise against posting similar content, but the ‘different format’ thing was cleared up by Mueller, who explained that Google isn’t capable of doing a text analysis of videos then mapping that text to a web page, meaning that, should a video repeat parts of or the entirety of a text-based post, like in a blog, they’re treated as separate pieces of content.
Mueller event went so far as to encourage this form of content repurposing, saying that site owners should do it. He says that it’s a great way to share information in different forms and channels, and attributed any issue of ranking to the post itself, not the format switching.
With Google, any content that’s clearly duplicated in the same format in different channels will lead to Google picking one version and then showing that one in search results, meaning the other doesn’t get noticed and ranked.
This is important for people interested in SEO, online marketing, and king kong marketing reviews to note, as it means that duplicated content isn’t necessarily a complete loss for site owners.