Are More Established Brands Threatened By The Entry Of Stainmaster?
Koch Industries Inc. one of the largest conglomerates in the world today is launching its carpet cleaner line under the Stainmaster brand. The carpet cleaner will be competing against Reckitt Benckiser Group, a large British consumer product company that makes Resolve. According to Euromonitor, Resolve has 24% market share of the $360 million US carpet cleaning market.
Stainmaster will be Koch’s first foray in the $25 billion US household cleaning market. Among Koch’s products include Lycra fabric, fiber-optic wire and refined natural gas products. The company’s decision to enter the market of carpet cleaning products is considered a big threat to more established players in the US. In the household cleaning product category, leading brands are not too keen on innovations.
Koch executives were inspired to come up with its own carpet cleaner from the results of consumer data that was generated during the 2004 acquisition of Invista from DuPont. According to the results, one of the brands that were included in the deal was considered by consumers as a top carpet cleaning brand although such product was Stainmaster’s product.
If Koch Industries continue to push further into the core consumer products, it can compete with some of its biggest customers something it does not want to happen. What Koch wants is for companies in unrelated industries and far flung areas to work together
Stainmaster carpet cleaner went on sale at Wal-Mart Stores including a number of groceries and 30 of Lowe’s store locations. Later this month, consumers can expect a national rollout. However, the makers of Resolve took issue with Koch’s main selling point for its carpet cleaner. Koch claims that the product will not leave a sticky residue on the carpet. Reckitt Benckiser, the maker of Resolve says that the ingredients of its carpet cleaning product do not leave a sticky residue.
If spills are not treated promptly, they can leave an unsightly stain that can affect the beauty of your carpet. Let Perth Carpet Cleaning come to your rescue so that the stain can be removed properly. The professional services use systematic methods and techniques to ensure that the carpet regains its original condition.