It was way back in 2007 when Weebly was first launched to the public. This is the very time when businesses are more inclined to using websites that are easy to create, with an option for dragging and dropping and has a what you see is what you get kind of character. The same time frame, the online space was already full of other options and Weebly found itself competing with other sites such as Wix, Squarespace, Tumblr, Facebook and WordPress. There are also various hosting providers that offer their services online inclusing Web.com, GoDaddy and 1&1.
Time was obviously in favor with Weebly because as of the moment, it has already gathered a total of 40 million entrepreneurs that are using the website builder as well as the ecommerce marketplace it offers. Despite the success it is getting, Weebly is not stopping at offering more thus the company announced the launch of the fourth generation version of Weebly platform. It has evolved in so many ways improving its online stores that it can compete with Shopify but one of the features it has to offer for its users is the email marketing that is included.
According to David Rusenko, chief executive of Weebly, the goal of introducing email marketing is to give more time for entrepreneurs to focus on other things instead of using many of their hours trying to find ways how they can be more visible online.
Websites are not considered as the best technology that has ever developed in Silicon Valley but many entrepreneurs that are not included in the tech bubble are getting more aware about its hidden potential. While many thinks that businesses nowadays are more inclined to use social network platforms such as Twitter, Google and Facebook and publishing platforms including WordPress and Tumblr, Rusenko refers to these as trends that have already come and went. Websites is a place online that entrepreneurs can claim as theirs and they have complete access to all the data they have with no walls dividing it.
Email marketing is now introduced by Weebly, just like any other sites, to utilize it as a tool in driving more traffic and customers to a specific website.