Things To Know About SEO
Organic search is a bit of a mystery to a lot people, which is somewhat understandable, given how much goes into SEO and the like.
Here are a few things to learn about SEO for those starting out.
SEO isn’t free
Ad fees aren’t part of the costs for SEO, but an expert is needed to ensure proper SEO; either someone in-house or a consultant.
There’s also all the content creation, optimization, linking, and other things that go into SEO, which takes time, resources, and, of course, manpower.
SEO is slower, but runs for longer
Paid search gives instant returns, but organic search takes a while to generate returns.
This is the tradeoff for how SEO operates; it takes a while to get going, but once it does, it provides consistent returns and is pretty hard to stop, only really being nulled by major changes.
SEO doesn’t kick in until changes get rolled out
Planning for SEO doesn’t help with organic search performance. It’s only when the optimization is actually implemented do the effects kick in. It fits in with the ‘slow burn’ that SEO has going for it.
SEO isn’t about talking to robots
While crawlers, which scan through sites and their content, are a part of the SEO process, they’re not what SEO is about.
Above all else, SEO is about the users. It’s about meshing together the marketing lingo on a site with the real-world parlance that users use, making the site feel like it’s offering products and services that cater to them and their needs. At the end of the day, getting king kong SEO reviews isn’t about appealing to bots better, but to users.