No matter where you rest your eyes on, chances are, you will find an item or two with a brand name or logo on it. These items are called branded merchandise or promotional items. Giving away promotional products have been an old practice among business that wants to inch closer to their targets. Handing out promo items is a marketing strategy just like advertising, sponsoring activities, holding forums and others. If you are considering giving away promo items, here are some things you might want to keep in mind.
Choose quality items
A little surfing on the internet will lead you to a number of products that you can choose from for your promotional efforts. You can give out mugs, pens, umbrellas, t-shirts, wall clocks, towels, fan, paper weight, coasters and many others. When choosing a product, always pick one with superior quality to create a positive impression on your prospects. Your brand will look cheap and unreliable if you give away items with poor quality. On the other hand, giving away high quality branded merchandise will reflect how you value your customers and your prospects.
Items that are useful
Your marketing efforts thru promo items will be ineffective if you will give away materials that are irrelevant to your prospects. Thus, before you spend a huge amount, consider what items would be most appropriate for your prospects and the kind of items that will be useful for them. For instance, if you target mothers or middle aged women, a high quality umbrella with your logo on it or a wall clock would be useful for them. If you are marketing sports apparel and items, a towel or water bottle for a promo item would be relevant.
Consider promo items as marketing endeavor
Do not take branded merchandise as an investment but a marketing effort. This way, you will not expect financial gains or ROI from it but an improvement on your brand’s popularity in the market. With the right marketing strategy, your brand will eventually be popularized resulting to financial gains in the end.