Online reviews, like King Kong agency reviews, are quite powerful in an age where people value them more than ever. On the flip side, this means that fake reviews can cause a lot of damage.
This is reinforced by a recent study published by the review platform TrustPilot, The critical role of reviews in Internet trust, which surveyed more than 6,300 users in France, US, and the UK in December 2019, which noted that American consumers say that they waste an average of $125 due to fake or inaccurate online reviews. The study was commissioned by the online review platform, with UK research firm Canvas8 doing the legwork.
According to the data, more and more customers in the US and across the world are relying on online reviews for purchases, especially when compared to the numbers in 2017-18, with 89% of online shoppers consulting online reviews before buying something, explaining the ever growing importance of King Kong agency reviews and the like. This is happening in spite of the increasing distrust towards media, and companies and their brands.
Nearly half of the respondents, at 49%, stated that they think that a lot of companies are trying to paint a good picture of themselves by making fake reviews, and openly worry that these fake reviews will lead to money being spent on poor quality products and/or services, which is why the average spent sits at $125.
Notably, the data showed that people are actually wary of 5-star reviews, with many saying that such scores feel manipulated to them. The customers surveyed stated that they’re less inclined to believe 5-star reviews unless there are negative or partly critical reviews to help balance them out.
55% of the respondents state that they prefer products and services that have a lot of reviews totalling to an average rating, over products and services that have better scores but less reviews. 56% of respondents stated that they’ll consider a 5-star rated product or service, but will only turn to it after extensive research, while another 16% flat out stated their belief that 5-star ratings are outright fake.