How Bad Reviews Elicit A Feeling Of Empathy
It is very likely for a customer to post a favourable king kong advertising review after a good experience with the digital agency. However, a personalized response will highlight the people behind the brand and generate a feeling of human interaction. The way the company responds can be beneficial regardless of the nature of the review.
Unfair negative reviews usually result from the high expectations of consumers towards a brand. There are also instances where the consumer is focused on something that is beyond the company’s control. Given the prevalence of negative reviews online, how must companies respond to these feedbacks?
According to a survey, unfair negative reviews have not managed to change most consumer’s perception of firm. Unfair negative reviews usually elicit natural empathy for the company. Empathy can lead to positive outcomes for a reviewed company in the form of increased purchases and patronage. In some cases, unfair reviews help companies gain positive reviews.
Companies must embrace their critics. They can use the negative reviews and their communications with the reviewer to their advantage. They can treat the negative review with humour or irony that is consistent to the brand. The response can include photos of employees who have helped in the production and delivery of the product or service to provide consumers with an identifiable person who may be at the whim of reviewers.
A digital agency makes it easy for customer to leave a king kong advertising review on online platforms. They request customers who have used the service to share their personal experience with others so that they will be guided to make a confident decision.