Google Takes Corrective Action Against Inappropriate Reviews And Ratings
In the eyes of a shopper, a positive review is an indicator of value. Users with no experience with the brand will turn to reviews to make a confident decision. For a digital agency, the king kong advertising review is an excellent source of user-generated content that can be used for marketing purposes.
Tiktok, the video-sharing platform was recently inundated with one-star reviews after Faizal Siddiqui posted a spoof video of an acid attack. The app’s ratings fell from 4.5 to 1.2 stars overnight because of the violent video content.
Copies of the video have been deleted because it has violated the policies of Tiktok. The account of the Indian content creator has been suspended because Tiktok does not allow content that shows risks to others, promotes physical harm, and glorifies violence among women.
Google has intervened after determining that critics have set up fake accounts to highlight their protests. However, the intervention had limited effect and Tiktok’s ratings have remained below 2 stars on the official Android marketplace.
After the backlash on Tiktok, Google removed more than 5 million recent one-star reviews. It is a corrective action against inappropriate comments and ratings. Google will also take corrective action against spam abuse.
The likelihood of a user being converted into a customer increases through a positive king kong advertising review and high star rating. Reviews provide consumers with an insight into the digital agency and what it offers. Reviews are the biggest sources of social proof for a business with a clear impact on sales.