A professionally and effectively designed website has an increasingly higher chance for success. When a website is effectively designed, it can be expected that it will be able to generate higher traffic and conversions. If it works well with SEO, then its chances for success are even higher than average. However, when a website fails to achieve its goals or is failing to generate enough traffic
, then it is highly likely that there is a problem with the design.
It can be quite frustrating and stressful having to update or redesign a website every week but most of the time, it is necessary. It can be time-consuming and even costly but when your sales are getting affected because of it, then you should definitely get it done. Here are some obvious signs that it’s time to update or redesign your website.
- Traffic Conversion is Low or Nonexistent. If your goal is to gain profit from your website this defeats the purpose you have for your website. So you are getting traffic but not making any conversions? Then problem probably lies with your website’s usability which can be remedied with an effective redesign. If people are finding it hard to use your website, they’ll get frustrated and leave.
- High Bounce Rates. High bounce rates tell you that potential customers are either getting a negative first impression on your website or that they couldn’t easily find the product they are looking for. When this is the case, a redesign is definitely needed as it can address both usability and branding issues.
- The Site Takes Too Slow to Load. A customer would never want to wait for 5 minutes for a website to load. Remember, the moment a customer enters your site, you only have 10 seconds to leave a good impression but how would you be able to do that when all of that 10 seconds goes to loading time. It is highly likely that you have too much irrelevant content or your website is too cluttered.
- Your Website isn’t Responsive or Mobile Friendly. If it isn’t then this fact alone should make you update your website’s design because having a responsive or mobile friendly website enables you to gain access to a mobile audience as well.
If you are looking for experienced professionals for a website re-design, then Perth Web Design might just be what you’re looking for. You can check them out at www.perth-web-design.com.au