Using Illustrations In Advertising Campaigns

The importance of illustrations cannot be overlooked in advertising. The attention of consumers can be captured by vivid photographs and creative illustrations. While copies and concepts are considered important, it is the right images used that sell a product. Various advertising campaigns owe their success to appealing illustrations. The first…

Fastfrate Acquires ASL Distribution Services

Canada’s trucking industry has been seeing an unusual spike in business mergers and acquisitions across the country, with shakeups for logistics providers like Titan Transline and others. Most recently, Fastfrate Group acquired ASL Distribution Services. Details of the transaction have yet to be released, though the deal is expected to…

UN Women Takes Down Illustration Following Backlash

UN Women recently took down one of their illustrations for Valentine’s Day following heavy backlash from social media. The cartoon was posted by the official UN Women Twitter account and showed three couples of varying races and orientations holding hands and hugging, while one woman, a black woman, was excluded…

How To Implement A Good SEO Strategy

Small online retailers are dependent on the clicks that their site gets. If the website is not optimized for search, it would be difficult for a consumer to find the business. SEO like the internet is constantly changing that being updated with new strategies and practices can be a huge…

The Importance Of Reviews To Small Businesses

It’s no lie that reputation matters for every business, no matter the size. However, reviews are more important for small scale businesses than larger-scale ones. Companies that are big enough to be household names, like Apple, prefer positive reviews, but they’ve got a loyal fanbase already, so they can handle…

The Importance Of Funding For The Criminal Justice System

The importance of law firms like Donich Law has never been more emphasized than during the pandemic. The coronavirus pandemic cannot be used as an excuse for inaction in the criminal justice system. The increase in offenses committed due to poverty and drug addiction will require lawyers that are committed…

How Customers Reviewed Amazon’s Yellow Onion

Amazon’s review system includes some prolific reviewers who have been rating products on the same 5-star scale for the last 20 years. Surprisingly, some of their comments from the distant past would suddenly reappear on product pages. A consumer who is browsing books regarding sailing may come across a review…